Hi,
I'm Naledi
I’m a self-taught creative strategist and founder based in Cape Town, building a multi-brand business group called Astra Collective.
My work sits at the intersection of creativity, coordination, and operational clarity. I help creatives and founders move from scattered ideas and constant overwhelm into systems that actually support their growth — without stripping away their individuality or vision.
Creative Systems Designer
I didn’t arrive here through a straight line or a polished pedigree. My background spans luxury hospitality, entertainment production, brand coordination, administration, and web development. Across industries, one thing stayed consistent: I was always the person creating order where things felt chaotic — managing people, processes, timelines, and expectations so the bigger vision could breathe.
Over the years, I’ve worked behind the scenes in high-pressure environments, coordinated creative projects, built websites, supported teams, and learned how businesses truly run — not in theory, but in real life. That experience now informs everything I build and teach.
Today, through Astra Collective and my digital products, I focus on clarity over hustle, systems over stress, and intention over noise. I don’t sell shortcuts or overnight success. I build foundations — thoughtfully, quietly, and with long-term vision in mind.
If you’re building something meaningful and want it to feel sustainable, grounded, and aligned, you’re in the right place.
How I Help Creatives Like You
01
Organise Chaos:
Turn scattered projects into streamlined systems
02
Save Time:
Implement workflows that run automatically and reduce overwhelm
03
Increase Profit:
Focus on the work that actually makes money